The Company
Built for how authority is created now.
GAEA works with people, companies, brands, and ideas to align how they are understood across the environments now shaping discovery, reputation, influence, and commercial opportunity. The result is clarity that travels: a story that arrives ahead of you, everywhere it counts.
Reputation is built across nine domains. Visibility becomes familiarity, familiarity becomes recognition, and recognition becomes reputation: a coherent identity reinforced at every touchpoint.
Media & Culture
Independent coverage, interviews, reviews, awards
Search & AI
Search results, AI answers, knowledge panels
Social Platforms
Posts, audience interaction, public discussion
Relationships
Collaborators, partners, professional networks
Physical Presence
Events, appearances, spaces, in-person experiences
Public Response
Testimonials, recommendations, word of mouth, audience sentiment
Owned Channels
Website, newsletters, owned publications, direct communications
Work & Delivery
Products, services, creative work, client outcomes
People & Leadership
Founders, executives, team, represented talent
The practice brings strategy, communications, media, cultural intelligence, partnerships, and representation under a single point of view, and is organized around the judgment that comes before execution. What should grow. What should change. What should be built next, and in what order.
The agency was founded on a simple observation. The systems that create reputation now work as one environment, and the companies and people who treat them that way hold a meaningful advantage. Audiences, customers, media, collaborators, and decision-makers increasingly form impressions before direct contact ever occurs.
AI-mediated discovery is the newest expression of that change, and the next evolution of a shift GAEA’s founders have read correctly before. It is not the whole environment. It is, however, increasingly where people are discovering, learning, and ultimately making decisions.
Los Angeles · Working Internationally
Principals
Two founders.
One integrated perspective.
Co-Founders
Gina Chung · Rhiyen Sharp
More than three decades of combined experience, developed from complementary vantage points. Gina Chung brings global brand building, integrated marketing, commercial partnerships, and international growth at scale. Rhiyen Sharp brings luxury publishing, media, talent representation, reputation, digital strategy, and the strategic use of influence.
Together, they connect how a position is defined with how it travels, which audiences carry it, and where it can lead. Both founders are directly involved in every engagement, which is designed individually around the opportunity in front of it.
Co-Founder
Gina Chung
Global Brand Leadership
A global marketing executive whose career has been defined by building influential brands, leading high-impact partnerships, and driving transformative business growth.
Gina served as Head of Global & Digital Brand Marketing at Forever 21 during one of the company’s most significant periods of international expansion. As part of the brand’s leadership team, she helped shape its global marketing strategy while overseeing digital marketing, communications, music partnerships, brand collaborations, and integrated campaigns, during an era in which Forever 21 operated nearly 800 stores worldwide and recorded more than $4 billion in annual sales.
Recognizing the long-term commercial potential of esports before widespread brand adoption, Gina joined Gen.G Esports in 2019 as Vice President of Brand, Activation & Apparel and was promoted to Chief Marketing Officer in 2021. She led global brand strategy, marketing, creative campaigns, and commercial partnerships, helping strengthen Gen.G’s position at the intersection of gaming, fashion, entertainment, and education. During her tenure, Forbes ranked Gen.G eighth among the world’s most valuable esports companies in 2022, with an estimated value of $250 million.
Across each role, her focus has been the decisions that determine long-term enterprise value: which markets to enter, which partnerships to build, and where commercial leadership is established before a category matures.
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Co-Founder
Rhiyen Sharp
Early Recognition of Structural Change
A strategic advisor, talent representative, and media executive. For more than fifteen years, Rhiyen has worked at the intersection of luxury publishing, strategic communications, talent representation, reputation architecture, digital strategy, and cultural influence. His career has been defined by an ability to recognize fundamental shifts in consumer behavior, technology, and media long before they become conventional wisdom, and to translate those insights into strategies that create lasting competitive advantage.
In 2015, Rhiyen developed one of the earliest large-scale strategic partnerships designed specifically around social media, connecting the Billboard Music Awards with Teen Vogue, alongside a Models.com and American Music Awards social media partnership that same year. In 2016, he developed a BET Awards and Teen Vogue social media partnership, and later a partnership between Teen Vogue and Marc Jacobs. At a time when many media executives still regarded social media as an afterthought, these collaborations demonstrated the potential of social platforms at scale and showed how they could become central drivers of audience engagement, commercial value, and cultural relevance.
Throughout his career, he has developed and led campaigns, partnerships, and strategic initiatives involving many of the world’s most recognized brands, media companies, and cultural institutions, across luxury, fashion, music, entertainment, and international publishing.
As Director of Digital & Strategy for Flaunt Magazine, Rhiyen has helped guide the publication’s digital evolution and contributed to the development of one of the largest digital footprints in its sector.
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